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Aug 7

Evaluating Visual and Cultural Interpretation: The K-Viscuit Benchmark with Human-VLM Collaboration

To create culturally inclusive vision-language models (VLMs), the foremost requirement is developing a test benchmark that can diagnose the models' ability to respond to questions reflecting cultural elements. This paper addresses the necessity for such benchmarks, noting that existing research has relied on human annotators' manual efforts, which impedes diversity and efficiency. We propose a semi-automated pipeline for constructing cultural VLM benchmarks to enhance diversity and efficiency. This pipeline leverages human-VLM collaboration, where VLMs generate questions based on guidelines, human-annotated examples, and image-wise relevant knowledge, which are then reviewed by native speakers for quality and cultural relevance. The effectiveness of our adaptable pipeline is demonstrated through a specific application: creating a dataset tailored to Korean culture, dubbed K-Viscuit. The resulting benchmark features two types of questions: Type 1 questions measure visual recognition abilities, while Type 2 assess fine-grained visual reasoning skills. This ensures a thorough diagnosis of VLM models across various aspects. Our evaluation using K-Viscuit revealed that open-source models notably lag behind proprietary models in understanding Korean culture, highlighting areas for improvement. We provided diverse analyses of VLM performance across different cultural aspects. Besides, we explored the potential of incorporating external knowledge retrieval to enhance the generation process, suggesting future directions for improving cultural interpretation ability of VLMs. Our dataset and code will be made publicly available.

  • 6 authors
·
Jun 24, 2024

CulturalTeaming: AI-Assisted Interactive Red-Teaming for Challenging LLMs' (Lack of) Multicultural Knowledge

Frontier large language models (LLMs) are developed by researchers and practitioners with skewed cultural backgrounds and on datasets with skewed sources. However, LLMs' (lack of) multicultural knowledge cannot be effectively assessed with current methods for developing benchmarks. Existing multicultural evaluations primarily rely on expensive and restricted human annotations or potentially outdated internet resources. Thus, they struggle to capture the intricacy, dynamics, and diversity of cultural norms. LLM-generated benchmarks are promising, yet risk propagating the same biases they are meant to measure. To synergize the creativity and expert cultural knowledge of human annotators and the scalability and standardizability of LLM-based automation, we introduce CulturalTeaming, an interactive red-teaming system that leverages human-AI collaboration to build truly challenging evaluation dataset for assessing the multicultural knowledge of LLMs, while improving annotators' capabilities and experiences. Our study reveals that CulturalTeaming's various modes of AI assistance support annotators in creating cultural questions, that modern LLMs fail at, in a gamified manner. Importantly, the increased level of AI assistance (e.g., LLM-generated revision hints) empowers users to create more difficult questions with enhanced perceived creativity of themselves, shedding light on the promises of involving heavier AI assistance in modern evaluation dataset creation procedures. Through a series of 1-hour workshop sessions, we gather CULTURALBENCH-V0.1, a compact yet high-quality evaluation dataset with users' red-teaming attempts, that different families of modern LLMs perform with accuracy ranging from 37.7% to 72.2%, revealing a notable gap in LLMs' multicultural proficiency.

  • 10 authors
·
Apr 9, 2024

Toward Socially Aware Vision-Language Models: Evaluating Cultural Competence Through Multimodal Story Generation

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural

  • 2 authors
·
Aug 22, 2025

Navigating the Cultural Kaleidoscope: A Hitchhiker's Guide to Sensitivity in Large Language Models

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

  • 10 authors
·
Oct 15, 2024

All Languages Matter: Evaluating LMMs on Culturally Diverse 100 Languages

Existing Large Multimodal Models (LMMs) generally focus on only a few regions and languages. As LMMs continue to improve, it is increasingly important to ensure they understand cultural contexts, respect local sensitivities, and support low-resource languages, all while effectively integrating corresponding visual cues. In pursuit of culturally diverse global multimodal models, our proposed All Languages Matter Benchmark (ALM-bench) represents the largest and most comprehensive effort to date for evaluating LMMs across 100 languages. ALM-bench challenges existing models by testing their ability to understand and reason about culturally diverse images paired with text in various languages, including many low-resource languages traditionally underrepresented in LMM research. The benchmark offers a robust and nuanced evaluation framework featuring various question formats, including true/false, multiple choice, and open-ended questions, which are further divided into short and long-answer categories. ALM-bench design ensures a comprehensive assessment of a model's ability to handle varied levels of difficulty in visual and linguistic reasoning. To capture the rich tapestry of global cultures, ALM-bench carefully curates content from 13 distinct cultural aspects, ranging from traditions and rituals to famous personalities and celebrations. Through this, ALM-bench not only provides a rigorous testing ground for state-of-the-art open and closed-source LMMs but also highlights the importance of cultural and linguistic inclusivity, encouraging the development of models that can serve diverse global populations effectively. Our benchmark is publicly available.

  • 69 authors
·
Nov 25, 2024 2

Global MMLU: Understanding and Addressing Cultural and Linguistic Biases in Multilingual Evaluation

Cultural biases in multilingual datasets pose significant challenges for their effectiveness as global benchmarks. These biases stem not only from language but also from the cultural knowledge required to interpret questions, reducing the practical utility of translated datasets like MMLU. Furthermore, translation often introduces artifacts that can distort the meaning or clarity of questions in the target language. A common practice in multilingual evaluation is to rely on machine-translated evaluation sets, but simply translating a dataset is insufficient to address these challenges. In this work, we trace the impact of both of these issues on multilingual evaluations and ensuing model performances. Our large-scale evaluation of state-of-the-art open and proprietary models illustrates that progress on MMLU depends heavily on learning Western-centric concepts, with 28% of all questions requiring culturally sensitive knowledge. Moreover, for questions requiring geographic knowledge, an astounding 84.9% focus on either North American or European regions. Rankings of model evaluations change depending on whether they are evaluated on the full portion or the subset of questions annotated as culturally sensitive, showing the distortion to model rankings when blindly relying on translated MMLU. We release Global-MMLU, an improved MMLU with evaluation coverage across 42 languages -- with improved overall quality by engaging with compensated professional and community annotators to verify translation quality while also rigorously evaluating cultural biases present in the original dataset. This comprehensive Global-MMLU set also includes designated subsets labeled as culturally sensitive and culturally agnostic to allow for more holistic, complete evaluation.

  • 23 authors
·
Dec 4, 2024 2

CulturalFrames: Assessing Cultural Expectation Alignment in Text-to-Image Models and Evaluation Metrics

The increasing ubiquity of text-to-image (T2I) models as tools for visual content generation raises concerns about their ability to accurately represent diverse cultural contexts. In this work, we present the first study to systematically quantify the alignment of T2I models and evaluation metrics with respect to both explicit as well as implicit cultural expectations. To this end, we introduce CulturalFrames, a novel benchmark designed for rigorous human evaluation of cultural representation in visual generations. Spanning 10 countries and 5 socio-cultural domains, CulturalFrames comprises 983 prompts, 3637 corresponding images generated by 4 state-of-the-art T2I models, and over 10k detailed human annotations. We find that T2I models not only fail to meet the more challenging implicit expectations but also the less challenging explicit expectations. Across models and countries, cultural expectations are missed an average of 44% of the time. Among these failures, explicit expectations are missed at a surprisingly high average rate of 68%, while implicit expectation failures are also significant, averaging 49%. Furthermore, we demonstrate that existing T2I evaluation metrics correlate poorly with human judgments of cultural alignment, irrespective of their internal reasoning. Collectively, our findings expose critical gaps, providing actionable directions for developing more culturally informed T2I models and evaluation methodologies.

mair-lab MAIR Lab
·
Jun 10, 2025

Large Language Models for Oral History Understanding with Text Classification and Sentiment Analysis

Oral histories are vital records of lived experience, particularly within communities affected by systemic injustice and historical erasure. Effective and efficient analysis of their oral history archives can promote access and understanding of the oral histories. However, Large-scale analysis of these archives remains limited due to their unstructured format, emotional complexity, and high annotation costs. This paper presents a scalable framework to automate semantic and sentiment annotation for Japanese American Incarceration Oral History. Using LLMs, we construct a high-quality dataset, evaluate multiple models, and test prompt engineering strategies in historically sensitive contexts. Our multiphase approach combines expert annotation, prompt design, and LLM evaluation with ChatGPT, Llama, and Qwen. We labeled 558 sentences from 15 narrators for sentiment and semantic classification, then evaluated zero-shot, few-shot, and RAG strategies. For semantic classification, ChatGPT achieved the highest F1 score (88.71%), followed by Llama (84.99%) and Qwen (83.72%). For sentiment analysis, Llama slightly outperformed Qwen (82.66%) and ChatGPT (82.29%), with all models showing comparable results. The best prompt configurations were used to annotate 92,191 sentences from 1,002 interviews in the JAIOH collection. Our findings show that LLMs can effectively perform semantic and sentiment annotation across large oral history collections when guided by well-designed prompts. This study provides a reusable annotation pipeline and practical guidance for applying LLMs in culturally sensitive archival analysis. By bridging archival ethics with scalable NLP techniques, this work lays the groundwork for responsible use of artificial intelligence in digital humanities and preservation of collective memory. GitHub: https://github.com/kc6699c/LLM4OralHistoryAnalysis.

  • 5 authors
·
Aug 8, 2025

NormAd: A Benchmark for Measuring the Cultural Adaptability of Large Language Models

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

  • 5 authors
·
Apr 18, 2024

Beyond Aesthetics: Cultural Competence in Text-to-Image Models

Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.

  • 8 authors
·
Jul 9, 2024

CIVICS: Building a Dataset for Examining Culturally-Informed Values in Large Language Models

This paper introduces the "CIVICS: Culturally-Informed & Values-Inclusive Corpus for Societal impacts" dataset, designed to evaluate the social and cultural variation of Large Language Models (LLMs) across multiple languages and value-sensitive topics. We create a hand-crafted, multilingual dataset of value-laden prompts which address specific socially sensitive topics, including LGBTQI rights, social welfare, immigration, disability rights, and surrogacy. CIVICS is designed to generate responses showing LLMs' encoded and implicit values. Through our dynamic annotation processes, tailored prompt design, and experiments, we investigate how open-weight LLMs respond to value-sensitive issues, exploring their behavior across diverse linguistic and cultural contexts. Using two experimental set-ups based on log-probabilities and long-form responses, we show social and cultural variability across different LLMs. Specifically, experiments involving long-form responses demonstrate that refusals are triggered disparately across models, but consistently and more frequently in English or translated statements. Moreover, specific topics and sources lead to more pronounced differences across model answers, particularly on immigration, LGBTQI rights, and social welfare. As shown by our experiments, the CIVICS dataset aims to serve as a tool for future research, promoting reproducibility and transparency across broader linguistic settings, and furthering the development of AI technologies that respect and reflect global cultural diversities and value pluralism. The CIVICS dataset and tools will be made available upon publication under open licenses; an anonymized version is currently available at https://huggingface.co/CIVICS-dataset.

  • 6 authors
·
May 22, 2024 1

Randomness, Not Representation: The Unreliability of Evaluating Cultural Alignment in LLMs

Research on the 'cultural alignment' of Large Language Models (LLMs) has emerged in response to growing interest in understanding representation across diverse stakeholders. Current approaches to evaluating cultural alignment borrow social science methodologies but often overlook systematic robustness checks. Here, we identify and test three assumptions behind current evaluation methods: (1) Stability: that cultural alignment is a property of LLMs rather than an artifact of evaluation design, (2) Extrapolability: that alignment with one culture on a narrow set of issues predicts alignment with that culture on others, and (3) Steerability: that LLMs can be reliably prompted to represent specific cultural perspectives. Through experiments examining both explicit and implicit preferences of leading LLMs, we find a high level of instability across presentation formats, incoherence between evaluated versus held-out cultural dimensions, and erratic behavior under prompt steering. We show that these inconsistencies can cause the results of an evaluation to be very sensitive to minor variations in methodology. Finally, we demonstrate in a case study on evaluation design that narrow experiments and a selective assessment of evidence can be used to paint an incomplete picture of LLMs' cultural alignment properties. Overall, these results highlight significant limitations of current approaches for evaluating the cultural alignment of LLMs.

  • 3 authors
·
Mar 11, 2025

"Be My Cheese?": Cultural Nuance Benchmarking for Machine Translation in Multilingual LLMs

We present a large-scale human evaluation benchmark for assessing cultural localisation in machine translation produced by state-of-the-art multilingual large language models (LLMs). Existing MT benchmarks emphasise token-level and grammatical accuracy, but of ten overlook pragmatic and culturally grounded competencies required for real-world localisation. Building on a pilot study of 87 translations across 20 languages, we evaluate 7 multilingual LLMs across 15 target languages with 5 native-speaker raters per language. Raters scored both full-text translations and segment-level instances of culturally nuanced language (idioms, puns, holidays, and culturally embedded concepts) on an ordinal 0-3 quality scale; segment ratings additionally included an NA option for untranslated segments. Across full-text evaluations, mean overall quality is modest (1.68/3): GPT-5 (2.10/3), Claude Sonnet 3.7 (1.97/3), and Mistral Medium 3.1 (1.84/3) form the strongest tier with fewer catastrophic failures. Segment-level results show sharp category effects: holidays (2.20/3) and cultural concepts (2.19/3) translate substantially better than idioms (1.65/3) and puns (1.45/3), and idioms are most likely to be left untranslated. These findings demonstrate a persistent gap between grammatical adequacy and cultural resonance. To our knowledge, this is the first multilingual, human-annotated benchmark focused explicitly on cultural nuance in translation and localisation, highlighting the need for culturally informed training data, improved cross-lingual pragmatics, and evaluation paradigms that better reflect real-world communicative competence.

  • 4 authors
·
Feb 4

MMA-ASIA: A Multilingual and Multimodal Alignment Framework for Culturally-Grounded Evaluation

Large language models (LLMs) are now used worldwide, yet their multimodal understanding and reasoning often degrade outside Western, high-resource settings. We propose MMA-ASIA, a comprehensive framework to evaluate LLMs' cultural awareness with a focus on Asian contexts. MMA-ASIA centers on a human-curated, multilingual, and multimodally aligned multiple-choice benchmark covering 8 Asian countries and 10 languages, comprising 27,000 questions; over 79 percent require multi-step reasoning grounded in cultural context, moving beyond simple memorization. To our knowledge, this is the first dataset aligned at the input level across three modalities: text, image (visual question answering), and speech. This enables direct tests of cross-modal transfer. Building on this benchmark, we propose a five-dimensional evaluation protocol that measures: (i) cultural-awareness disparities across countries, (ii) cross-lingual consistency, (iii) cross-modal consistency, (iv) cultural knowledge generalization, and (v) grounding validity. To ensure rigorous assessment, a Cultural Awareness Grounding Validation Module detects "shortcut learning" by checking whether the requisite cultural knowledge supports correct answers. Finally, through comparative model analysis, attention tracing, and an innovative Vision-ablated Prefix Replay (VPR) method, we probe why models diverge across languages and modalities, offering actionable insights for building culturally reliable multimodal LLMs.

  • 35 authors
·
Oct 6, 2025

JMMMU: A Japanese Massive Multi-discipline Multimodal Understanding Benchmark for Culture-aware Evaluation

Accelerating research on Large Multimodal Models (LMMs) in non-English languages is crucial for enhancing user experiences across broader populations. In this paper, we introduce JMMMU (Japanese MMMU), the first large-scale Japanese benchmark designed to evaluate LMMs on expert-level tasks based on the Japanese cultural context. To facilitate comprehensive culture-aware evaluation, JMMMU features two complementary subsets: (i) culture-agnostic (CA) subset, where the culture-independent subjects (e.g., Math) are selected and translated into Japanese, enabling one-to-one comparison with its English counterpart MMMU; and (ii) culture-specific (CS) subset, comprising newly crafted subjects that reflect Japanese cultural context. Using the CA subset, we observe performance drop in many LMMs when evaluated in Japanese, which is purely attributable to language variation. Using the CS subset, we reveal their inadequate Japanese cultural understanding. Further, by combining both subsets, we identify that some LMMs perform well on the CA subset but not on the CS subset, exposing a shallow understanding of the Japanese language that lacks depth in cultural understanding. We hope this work will not only help advance LMM performance in Japanese but also serve as a guideline to create high-standard, culturally diverse benchmarks for multilingual LMM development. The project page is https://mmmu-japanese-benchmark.github.io/JMMMU/.

  • 8 authors
·
Oct 22, 2024 2

BLEnD-Vis: Benchmarking Multimodal Cultural Understanding in Vision Language Models

As vision-language models (VLMs) are deployed globally, their ability to understand culturally situated knowledge becomes essential. Yet, existing evaluations largely assess static recall or isolated visual grounding, leaving unanswered whether VLMs possess robust and transferable cultural understanding. We introduce BLEnD-Vis, a multimodal, multicultural benchmark designed to evaluate the robustness of everyday cultural knowledge in VLMs across linguistic rephrasings and visual modalities. Building on the BLEnD dataset, BLEnD-Vis constructs 313 culturally grounded question templates spanning 16 regions and generates three aligned multiple-choice formats: (i) a text-only baseline querying from Region to Entity, (ii) an inverted text-only variant (Entity to Region), and (iii) a VQA-style version of (ii) with generated images. The resulting benchmark comprises 4,916 images and over 21,000 multiple-choice question (MCQ) instances, validated through human annotation. BLEnD-Vis reveals significant fragility in current VLM cultural knowledge; models exhibit performance drops under linguistic rephrasing and, whilst visual cues often aid performance, low cross-modal consistency highlights challenges in robustly integrating textual and visual understanding, particularly for lower-resource regions. BLEnD-Vis thus provides a crucial testbed for systematically analysing cultural robustness and multimodal grounding, exposing limitations and guiding the development of more culturally competent VLMs.

  • 7 authors
·
Oct 13, 2025

Exposing Blindspots: Cultural Bias Evaluation in Generative Image Models

Generative image models produce striking visuals yet often misrepresent culture. Prior work has examined cultural bias mainly in text-to-image (T2I) systems, leaving image-to-image (I2I) editors underexplored. We bridge this gap with a unified evaluation across six countries, an 8-category/36-subcategory schema, and era-aware prompts, auditing both T2I generation and I2I editing under a standardized protocol that yields comparable diagnostics. Using open models with fixed settings, we derive cross-country, cross-era, and cross-category evaluations. Our framework combines standard automatic metrics, a culture-aware retrieval-augmented VQA, and expert human judgments collected from native reviewers. To enable reproducibility, we release the complete image corpus, prompts, and configurations. Our study reveals three findings: (1) under country-agnostic prompts, models default to Global-North, modern-leaning depictions that flatten cross-country distinctions; (2) iterative I2I editing erodes cultural fidelity even when conventional metrics remain flat or improve; and (3) I2I models apply superficial cues (palette shifts, generic props) rather than era-consistent, context-aware changes, often retaining source identity for Global-South targets. These results highlight that culture-sensitive edits remain unreliable in current systems. By releasing standardized data, prompts, and human evaluation protocols, we provide a reproducible, culture-centered benchmark for diagnosing and tracking cultural bias in generative image models.

  • 11 authors
·
Oct 22, 2025

DIWALI - Diversity and Inclusivity aWare cuLture specific Items for India: Dataset and Assessment of LLMs for Cultural Text Adaptation in Indian Context

Large language models (LLMs) are widely used in various tasks and applications. However, despite their wide capabilities, they are shown to lack cultural alignment ryan-etal-2024-unintended, alkhamissi-etal-2024-investigating and produce biased generations naous-etal-2024-beer due to a lack of cultural knowledge and competence. Evaluation of LLMs for cultural awareness and alignment is particularly challenging due to the lack of proper evaluation metrics and unavailability of culturally grounded datasets representing the vast complexity of cultures at the regional and sub-regional levels. Existing datasets for culture specific items (CSIs) focus primarily on concepts at the regional level and may contain false positives. To address this issue, we introduce a novel CSI dataset for Indian culture, belonging to 17 cultural facets. The dataset comprises sim8k cultural concepts from 36 sub-regions. To measure the cultural competence of LLMs on a cultural text adaptation task, we evaluate the adaptations using the CSIs created, LLM as Judge, and human evaluations from diverse socio-demographic region. Furthermore, we perform quantitative analysis demonstrating selective sub-regional coverage and surface-level adaptations across all considered LLMs. Our dataset is available here: https://huggingface.co/datasets/nlip/DIWALI{https://huggingface.co/datasets/nlip/DIWALI}, project webpage\href{https://nlip-lab.github.io/nlip/publications/diwali/{https://nlip-lab.github.io/nlip/publications/diwali/}}, and our codebase with model outputs can be found here: https://github.com/pramitsahoo/culture-evaluation{https://github.com/pramitsahoo/culture-evaluation}.

  • 3 authors
·
Sep 22, 2025 2

Seeing Culture: A Benchmark for Visual Reasoning and Grounding

Multimodal vision-language models (VLMs) have made substantial progress in various tasks that require a combined understanding of visual and textual content, particularly in cultural understanding tasks, with the emergence of new cultural datasets. However, these datasets frequently fall short of providing cultural reasoning while underrepresenting many cultures. In this paper, we introduce the Seeing Culture Benchmark (SCB), focusing on cultural reasoning with a novel approach that requires VLMs to reason on culturally rich images in two stages: i) selecting the correct visual option with multiple-choice visual question answering (VQA), and ii) segmenting the relevant cultural artifact as evidence of reasoning. Visual options in the first stage are systematically organized into three types: those originating from the same country, those from different countries, or a mixed group. Notably, all options are derived from a singular category for each type. Progression to the second stage occurs only after a correct visual option is chosen. The SCB benchmark comprises 1,065 images that capture 138 cultural artifacts across five categories from seven Southeast Asia countries, whose diverse cultures are often overlooked, accompanied by 3,178 questions, of which 1,093 are unique and meticulously curated by human annotators. Our evaluation of various VLMs reveals the complexities involved in cross-modal cultural reasoning and highlights the disparity between visual reasoning and spatial grounding in culturally nuanced scenarios. The SCB serves as a crucial benchmark for identifying these shortcomings, thereby guiding future developments in the field of cultural reasoning. https://github.com/buraksatar/SeeingCulture

  • 7 authors
·
Sep 19, 2025

GuideDog: A Real-World Egocentric Multimodal Dataset for Blind and Low-Vision Accessibility-Aware Guidance

Mobility remains a significant challenge for the 2.2 billion people worldwide affected by blindness and low vision (BLV), with 7% of visually impaired individuals experiencing falls at least once a month. While recent advances in Multimodal Large Language Models (MLLMs) offer promising opportunities for BLV assistance, their development has been hindered by limited datasets. This limitation stems from the fact that BLV-aware annotation requires specialized domain knowledge and intensive labor. To address this gap, we introduce GuideDog, a novel accessibility-aware guide dataset containing 22K image-description pairs (including 2K human-annotated pairs) that capture diverse real-world scenes from a pedestrian's viewpoint. Our approach shifts the annotation burden from generation to verification through a collaborative human-AI framework grounded in established accessibility standards, significantly improving efficiency while maintaining high-quality annotations. We also develop GuideDogQA, a subset of 818 samples featuring multiple-choice questions designed to evaluate fine-grained visual perception capabilities, specifically object recognition and relative depth perception. Our experimental results highlight the importance of accurate spatial understanding for effective BLV guidance. GuideDog and GuideDogQA will advance research in MLLM-based assistive technologies for BLV individuals while contributing to broader applications in understanding egocentric scenes for robotics and augmented reality. The code and dataset will be publicly available.

  • 8 authors
·
Mar 17, 2025

Susu Box or Piggy Bank: Assessing Cultural Commonsense Knowledge between Ghana and the U.S

Recent work has highlighted the culturally-contingent nature of commonsense knowledge. We introduce AMAMMER{epsilon}, a test set of 525 multiple-choice questions designed to evaluate the commonsense knowledge of English LLMs, relative to the cultural contexts of Ghana and the United States. To create AMAMMER{epsilon}, we select a set of multiple-choice questions (MCQs) from existing commonsense datasets and rewrite them in a multi-stage process involving surveys of Ghanaian and U.S. participants. In three rounds of surveys, participants from both pools are solicited to (1) write correct and incorrect answer choices, (2) rate individual answer choices on a 5-point Likert scale, and (3) select the best answer choice from the newly-constructed MCQ items, in a final validation step. By engaging participants at multiple stages, our procedure ensures that participant perspectives are incorporated both in the creation and validation of test items, resulting in high levels of agreement within each pool. We evaluate several off-the-shelf English LLMs on AMAMMER{epsilon}. Uniformly, models prefer answers choices that align with the preferences of U.S. annotators over Ghanaian annotators. Additionally, when test items specify a cultural context (Ghana or the U.S.), models exhibit some ability to adapt, but performance is consistently better in U.S. contexts than Ghanaian. As large resources are devoted to the advancement of English LLMs, our findings underscore the need for culturally adaptable models and evaluations to meet the needs of diverse English-speaking populations around the world.

  • 3 authors
·
Oct 21, 2024

Camellia: Benchmarking Cultural Biases in LLMs for Asian Languages

As Large Language Models (LLMs) gain stronger multilingual capabilities, their ability to handle culturally diverse entities becomes crucial. Prior work has shown that LLMs often favor Western-associated entities in Arabic, raising concerns about cultural fairness. Due to the lack of multilingual benchmarks, it remains unclear if such biases also manifest in different non-Western languages. In this paper, we introduce Camellia, a benchmark for measuring entity-centric cultural biases in nine Asian languages spanning six distinct Asian cultures. Camellia includes 19,530 entities manually annotated for association with the specific Asian or Western culture, as well as 2,173 naturally occurring masked contexts for entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLM families across various tasks such as cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show a struggle by LLMs at cultural adaptation in all Asian languages, with performance differing across models developed in regions with varying access to culturally-relevant data. We further observe that different LLM families hold their distinct biases, differing in how they associate cultures with particular sentiments. Lastly, we find that LLMs struggle with context understanding in Asian languages, creating performance gaps between cultures in entity extraction.

  • 20 authors
·
Oct 6, 2025

Who Annotates in NLP? A Large-scale Assessment of Human Annotation Reporting between 2018 and 2025

Human annotation is the empirical foundation of much NLP research, from dataset construction to model evaluation, but papers often leave unclear who produced the annotations and how the annotation process was controlled. We provide the first large-scale, task-level audit of human annotation reporting across major NLP venues, asking which annotation details are documented, which are missing, and how reporting varies across time, topic, venue, and intended use of human judgment. We introduce a unified taxonomy of annotation-reporting practices and validate an LLM-assisted extraction pipeline against Annotated-gold, a human-adjudicated gold standard of 41 papers and 72 annotation tasks, where the best model reaches human-comparable agreement with adjudicated labels, with Krippendorff's alpha of 0.606 versus 0.585 for human-human agreement. Using this pipeline, we construct Annotated-llm, a dataset covering ACL-venue papers from 2018-2025, with 2,667 extracted annotation tasks from 1,603 papers, and find that papers frequently report operational details such as recruitment strategies, annotator expertise, and annotation volume, but often omit details needed to assess annotation validity, including training, language proficiency, compensation, socio-demographics, adjudication, and agreement values, especially in model-evaluation studies. Our results show that annotation reporting in NLP has improved over time but remains uneven, and they establish a scalable framework and bare-minimum reporting recommendations for making human annotation more reliable, reproducible, and interpretable.

Unveiling Cultural Blind Spots: Analyzing the Limitations of mLLMs in Procedural Text Comprehension

Despite the impressive performance of multilingual large language models (mLLMs) in various natural language processing tasks, their ability to understand procedural texts, particularly those with culture-specific content, remains largely unexplored. Texts describing cultural procedures, including rituals, traditional craftsmanship, and social etiquette, require an inherent understanding of cultural context, presenting a significant challenge for mLLMs. In this work, we introduce CAPTex, a benchmark designed to evaluate mLLMs' ability to process and reason about culturally diverse procedural texts across multiple languages using various methodologies to assess their performance. Our findings indicate that (1) mLLMs face difficulties with culturally contextualized procedural texts, showing notable performance declines in low-resource languages, (2) model performance fluctuates across cultural domains, with some areas presenting greater difficulties, and (3) language models exhibit better performance on multiple-choice tasks within conversational frameworks compared to direct questioning. These results underscore the current limitations of mLLMs in handling culturally nuanced procedural texts and highlight the need for culturally aware benchmarks like CAPTex to enhance their adaptability and comprehension across diverse linguistic and cultural landscapes.

  • 2 authors
·
Feb 20, 2025

GIMMICK -- Globally Inclusive Multimodal Multitask Cultural Knowledge Benchmarking

Large Vision-Language Models (LVLMs) have recently gained attention due to their distinctive performance and broad applicability. While it has been previously shown that their efficacy in usage scenarios involving non-Western contexts falls short, existing studies are limited in scope, covering just a narrow range of cultures, focusing exclusively on a small number of cultural aspects, or evaluating a limited selection of models on a single task only. Towards globally inclusive LVLM research, we introduce GIMMICK, an extensive multimodal benchmark designed to assess a broad spectrum of cultural knowledge across 144 countries representing six global macro-regions. GIMMICK comprises six tasks built upon three new datasets that span 728 unique cultural events or facets on which we evaluated 20 LVLMs and 11 LLMs, including five proprietary and 26 open-weight models of all sizes. We systematically examine (1) regional cultural biases, (2) the influence of model size, (3) input modalities, and (4) external cues. Our analyses reveal strong biases toward Western cultures across models and tasks and highlight strong correlations between model size and performance, as well as the effectiveness of multimodal input and external geographic cues. We further find that models have more knowledge of tangible than intangible aspects (e.g., food vs. rituals) and that they excel in recognizing broad cultural origins but struggle with a more nuanced understanding.

  • 4 authors
·
Feb 19, 2025 2

Tails Tell Tales: Chapter-Wide Manga Transcriptions with Character Names

Enabling engagement of manga by visually impaired individuals presents a significant challenge due to its inherently visual nature. With the goal of fostering accessibility, this paper aims to generate a dialogue transcript of a complete manga chapter, entirely automatically, with a particular emphasis on ensuring narrative consistency. This entails identifying (i) what is being said, i.e., detecting the texts on each page and classifying them into essential vs non-essential, and (ii) who is saying it, i.e., attributing each dialogue to its speaker, while ensuring the same characters are named consistently throughout the chapter. To this end, we introduce: (i) Magiv2, a model that is capable of generating high-quality chapter-wide manga transcripts with named characters and significantly higher precision in speaker diarisation over prior works; (ii) an extension of the PopManga evaluation dataset, which now includes annotations for speech-bubble tail boxes, associations of text to corresponding tails, classifications of text as essential or non-essential, and the identity for each character box; and (iii) a new character bank dataset, which comprises over 11K characters from 76 manga series, featuring 11.5K exemplar character images in total, as well as a list of chapters in which they appear. The code, trained model, and both datasets can be found at: https://github.com/ragavsachdeva/magi

  • 3 authors
·
Aug 1, 2024 2

Beyond Literal Translation: Evaluating Cultural Effectiveness in Social Media UGC

Social media platforms enable large-scale cross-lingual communication, but translating user-generated content (UGC) remains challenging due to its informal style, cultural references, and interaction-based expressions. While recent LLMs have improved translation quality, existing benchmarks and metrics often fail to capture whether translations convey intended meaning and cultural resonance in real-world settings. In this work, we introduce CULTURE-MT, a benchmark for social media translation that focuses on both CULtural Transmission and UGC-specific emotion REsonance. CULTURE-MT consists of 1,002 UGC notes across 14 domains, categorized into four types based on culture-loaded symbols and linguistic style features. We also construct UGC-oriented training data to fine-tune Qwen3-8B and Qwen3-32B as baselines. We propose cultural effectiveness as a new evaluation criterion, focusing on expression accuracy and cultural adaptability. Testing 15 models, including the baselines, we find that traditional metrics fail to capture cultural effectiveness. We also observe that cultural effectiveness on base LLMs correlates with model size. Our work provides a comprehensive evaluation system for UGC translation models and will offer an open evaluation platform to advance research in this area. We release the CULTURE-MT benchmark and provide an online leaderboard where submitted translation results can be evaluated by our trained JUDGER.

  • 10 authors
·
May 24

PalmX 2025: The First Shared Task on Benchmarking LLMs on Arabic and Islamic Culture

Large Language Models (LLMs) inherently reflect the vast data distributions they encounter during their pre-training phase. As this data is predominantly sourced from the web, there is a high chance it will be skewed towards high-resourced languages and cultures, such as those of the West. Consequently, LLMs often exhibit a diminished understanding of certain communities, a gap that is particularly evident in their knowledge of Arabic and Islamic cultures. This issue becomes even more pronounced with increasingly under-represented topics. To address this critical challenge, we introduce PalmX 2025, the first shared task designed to benchmark the cultural competence of LLMs in these specific domains. The task is composed of two subtasks featuring multiple-choice questions (MCQs) in Modern Standard Arabic (MSA): General Arabic Culture and General Islamic Culture. These subtasks cover a wide range of topics, including traditions, food, history, religious practices, and language expressions from across 22 Arab countries. The initiative drew considerable interest, with 26 teams registering for Subtask 1 and 19 for Subtask 2, culminating in nine and six valid submissions, respectively. Our findings reveal that task-specific fine-tuning substantially boosts performance over baseline models. The top-performing systems achieved an accuracy of 72.15% on cultural questions and 84.22% on Islamic knowledge. Parameter-efficient fine-tuning emerged as the predominant and most effective approach among participants, while the utility of data augmentation was found to be domain-dependent.

  • 6 authors
·
Sep 2, 2025

A Culturally-diverse Multilingual Multimodal Video Benchmark & Model

Large multimodal models (LMMs) have recently gained attention due to their effectiveness to understand and generate descriptions of visual content. Most existing LMMs are in English language. While few recent works explore multilingual image LMMs, to the best of our knowledge, moving beyond the English language for cultural and linguistic inclusivity is yet to be investigated in the context of video LMMs. In pursuit of more inclusive video LMMs, we introduce a multilingual Video LMM benchmark, named ViMUL-Bench, to evaluate Video LMMs across 14 languages, including both low- and high-resource languages: English, Chinese, Spanish, French, German, Hindi, Arabic, Russian, Bengali, Urdu, Sinhala, Tamil, Swedish, and Japanese. Our ViMUL-Bench is designed to rigorously test video LMMs across 15 categories including eight culturally diverse categories, ranging from lifestyles and festivals to foods and rituals and from local landmarks to prominent cultural personalities. ViMUL-Bench comprises both open-ended (short and long-form) and multiple-choice questions spanning various video durations (short, medium, and long) with 8k samples that are manually verified by native language speakers. In addition, we also introduce a machine translated multilingual video training set comprising 1.2 million samples and develop a simple multilingual video LMM, named ViMUL, that is shown to provide a better tradeoff between high-and low-resource languages for video understanding. We hope our ViMUL-Bench and multilingual video LMM along with a large-scale multilingual video training set will help ease future research in developing cultural and linguistic inclusive multilingual video LMMs. Our proposed benchmark, video LMM and training data will be publicly released at https://mbzuai-oryx.github.io/ViMUL/.

  • 29 authors
·
Jun 8, 2025

Crowdsource, Crawl, or Generate? Creating SEA-VL, a Multicultural Vision-Language Dataset for Southeast Asia

Southeast Asia (SEA) is a region of extraordinary linguistic and cultural diversity, yet it remains significantly underrepresented in vision-language (VL) research. This often results in artificial intelligence (AI) models that fail to capture SEA cultural nuances. To fill this gap, we present SEA-VL, an open-source initiative dedicated to developing high-quality, culturally relevant data for SEA languages. By involving contributors from SEA countries, SEA-VL aims to ensure better cultural relevance and diversity, fostering greater inclusivity of underrepresented languages in VL research. Beyond crowdsourcing, our initiative goes one step further in the exploration of the automatic collection of culturally relevant images through crawling and image generation. First, we find that image crawling achieves approximately ~85% cultural relevance while being more cost- and time-efficient than crowdsourcing. Second, despite the substantial progress in generative vision models, synthetic images remain unreliable in accurately reflecting SEA cultures. The generated images often fail to reflect the nuanced traditions and cultural contexts of the region. Collectively, we gather 1.28M SEA culturally-relevant images, more than 50 times larger than other existing datasets. Through SEA-VL, we aim to bridge the representation gap in SEA, fostering the development of more inclusive AI systems that authentically represent diverse cultures across SEA.

SEACrowd SEACrowd
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Mar 10, 2025 4

Can LLMs Express Personality Across Cultures? Introducing CulturalPersonas for Evaluating Trait Alignment

As LLMs become central to interactive applications, ranging from tutoring to mental health, the ability to express personality in culturally appropriate ways is increasingly important. While recent works have explored personality evaluation of LLMs, they largely overlook the interplay between culture and personality. To address this, we introduce CulturalPersonas, the first large-scale benchmark with human validation for evaluating LLMs' personality expression in culturally grounded, behaviorally rich contexts. Our dataset spans 3,000 scenario-based questions across six diverse countries, designed to elicit personality through everyday scenarios rooted in local values. We evaluate three LLMs, using both multiple-choice and open-ended response formats. Our results show that CulturalPersonas improves alignment with country-specific human personality distributions (over a 20% reduction in Wasserstein distance across models and countries) and elicits more expressive, culturally coherent outputs compared to existing benchmarks. CulturalPersonas surfaces meaningful modulated trait outputs in response to culturally grounded prompts, offering new directions for aligning LLMs to global norms of behavior. By bridging personality expression and cultural nuance, we envision that CulturalPersonas will pave the way for more socially intelligent and globally adaptive LLMs.

  • 5 authors
·
Oct 12, 2025

JiraiBench: A Bilingual Benchmark for Evaluating Large Language Models' Detection of Human Self-Destructive Behavior Content in Jirai Community

This paper introduces JiraiBench, the first bilingual benchmark for evaluating large language models' effectiveness in detecting self-destructive content across Chinese and Japanese social media communities. Focusing on the transnational "Jirai" (landmine) online subculture that encompasses multiple forms of self-destructive behaviors including drug overdose, eating disorders, and self-harm, we present a comprehensive evaluation framework incorporating both linguistic and cultural dimensions. Our dataset comprises 10,419 Chinese posts and 5,000 Japanese posts with multidimensional annotation along three behavioral categories, achieving substantial inter-annotator agreement. Experimental evaluations across four state-of-the-art models reveal significant performance variations based on instructional language, with Japanese prompts unexpectedly outperforming Chinese prompts when processing Chinese content. This emergent cross-cultural transfer suggests that cultural proximity can sometimes outweigh linguistic similarity in detection tasks. Cross-lingual transfer experiments with fine-tuned models further demonstrate the potential for knowledge transfer between these language systems without explicit target language training. These findings highlight the need for culturally-informed approaches to multilingual content moderation and provide empirical evidence for the importance of cultural context in developing more effective detection systems for vulnerable online communities.

  • 8 authors
·
Mar 27, 2025

No Language Data Left Behind: A Comparative Study of CJK Language Datasets in the Hugging Face Ecosystem

Recent advances in Natural Language Processing (NLP) have underscored the crucial role of high-quality datasets in building large language models (LLMs). However, while extensive resources and analyses exist for English, the landscape for East Asian languages - particularly Chinese, Japanese, and Korean (CJK) - remains fragmented and underexplored, despite these languages together serving over 1.6 billion speakers. To address this gap, we investigate the HuggingFace ecosystem from a cross-linguistic perspective, focusing on how cultural norms, research environments, and institutional practices shape dataset availability and quality. Drawing on more than 3,300 datasets, we employ quantitative and qualitative methods to examine how these factors drive distinct creation and curation patterns across Chinese, Japanese, and Korean NLP communities. Our findings highlight the large-scale and often institution-driven nature of Chinese datasets, grassroots community-led development in Korean NLP, and an entertainment- and subculture-focused emphasis on Japanese collections. By uncovering these patterns, we reveal practical strategies for enhancing dataset documentation, licensing clarity, and cross-lingual resource sharing - ultimately guiding more effective and culturally attuned LLM development in East Asia. We conclude by discussing best practices for future dataset curation and collaboration, aiming to strengthen resource development across all three languages.

  • 3 authors
·
Jul 6, 2025

MORE: A Multilingual Document Parsing Benchmark and Evaluation

Multilingual documents encapsulate rich regional cultures, scientific discoveries, and historical records. Parsing this content into structured, machine-readable formats is critical for unlocking global knowledge. However, existing benchmarks predominantly focus on high-resource languages like English and Chinese, creating an evaluation blind spot concerning model performance on other languages. While recent Vision-Language Models (VLMs) claim support for hundreds of languages, the lack of ground truth makes it impossible to empirically verify these capabilities. To bridge this gap, we introduce MORE, a large-scale benchmark designed for multilingual document parsing evaluation. MORE distinguishes itself through three key dimensions: (1) Unprecedented Scale: It covers 149 languages, making it the most linguistically diverse benchmark to date; (2) Structural Complexity: Unlike previous works, it extends evaluation beyond plain text to include structural elements such as code blocks, tables, and catalogs; and (3) Data Authenticity: All samples are curated from real-world documents via a model-assisted, human-refined annotation pipeline. We evaluate state-of-the-art models using MORE, establishing new performance baselines for long-tail languages and validating the benchmark's effectiveness in diagnosing model capabilities in realistic, diverse scenarios. The MORE dataset will be available at https://github.com/zimoqingfeng/MORE.

  • 9 authors
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Jul 2

CaLMQA: Exploring culturally specific long-form question answering across 23 languages

Despite rising global usage of large language models (LLMs), their ability to generate long-form answers to culturally specific questions remains unexplored in many languages. To fill this gap, we perform the first study of textual multilingual long-form QA by creating CaLMQA, a dataset of 51.7K culturally specific questions across 23 different languages. We define culturally specific questions as those that refer to concepts unique to one or a few cultures, or have different answers depending on the cultural or regional context. We obtain these questions by crawling naturally-occurring questions from community web forums in high-resource languages, and by hiring native speakers to write questions in under-resourced, rarely-studied languages such as Fijian and Kirundi. Our data collection methodologies are translation-free, enabling the collection of culturally unique questions like "Kuber iki umwami wa mbere w'uburundi yitwa Ntare?" (Kirundi; English translation: "Why was the first king of Burundi called Ntare (Lion)?"). We evaluate factuality, relevance and surface-level quality of LLM-generated long-form answers, finding that (1) for many languages, even the best models make critical surface-level errors (e.g., answering in the wrong language, repetition), especially for low-resource languages; and (2) answers to culturally specific questions contain more factual errors than answers to culturally agnostic questions -- questions that have consistent meaning and answer across many cultures. We release CaLMQA to facilitate future research in cultural and multilingual long-form QA.

  • 6 authors
·
Jun 25, 2024

Leveraging Large Language Models for Accurate Sign Language Translation in Low-Resource Scenarios

Translating natural languages into sign languages is a highly complex and underexplored task. Despite growing interest in accessibility and inclusivity, the development of robust translation systems remains hindered by the limited availability of parallel corpora which align natural language with sign language data. Existing methods often struggle to generalize in these data-scarce environments, as the few datasets available are typically domain-specific, lack standardization, or fail to capture the full linguistic richness of sign languages. To address this limitation, we propose Advanced Use of LLMs for Sign Language Translation (AulSign), a novel method that leverages Large Language Models via dynamic prompting and in-context learning with sample selection and subsequent sign association. Despite their impressive abilities in processing text, LLMs lack intrinsic knowledge of sign languages; therefore, they are unable to natively perform this kind of translation. To overcome this limitation, we associate the signs with compact descriptions in natural language and instruct the model to use them. We evaluate our method on both English and Italian languages using SignBank+, a recognized benchmark in the field, as well as the Italian LaCAM CNR-ISTC dataset. We demonstrate superior performance compared to state-of-the-art models in low-data scenario. Our findings demonstrate the effectiveness of AulSign, with the potential to enhance accessibility and inclusivity in communication technologies for underrepresented linguistic communities.

  • 4 authors
·
Sep 7, 2025

CulturalBench: a Robust, Diverse and Challenging Benchmark on Measuring the (Lack of) Cultural Knowledge of LLMs

To make large language models (LLMs) more helpful across diverse cultures, it is essential to have effective cultural knowledge benchmarks to measure and track our progress. Effective benchmarks need to be robust, diverse, and challenging. We introduce CulturalBench: a set of 1,227 human-written and human-verified questions for effectively assessing LLMs' cultural knowledge, covering 45 global regions including the underrepresented ones like Bangladesh, Zimbabwe, and Peru. Questions - each verified by five independent annotators - span 17 diverse topics ranging from food preferences to greeting etiquettes. We evaluate models on two setups: CulturalBench-Easy and CulturalBench-Hard which share the same questions but asked differently. We find that LLMs are sensitive to such difference in setups (e.g., GPT-4o with 27.3% difference). Compared to human performance (92.6% accuracy), CulturalBench-Hard is more challenging for frontier LLMs with the best performing model (GPT-4o) at only 61.5% and the worst (Llama3-8b) at 21.4%. Moreover, we find that LLMs often struggle with tricky questions that have multiple correct answers (e.g., What utensils do the Chinese usually use?), revealing a tendency to converge to a single answer. Our results also indicate that OpenAI GPT-4o substantially outperform other proprietary and open source models in questions related to all but one region (Oceania). Nonetheless, all models consistently underperform on questions related to South America and the Middle East.

  • 11 authors
·
Oct 3, 2024

KAHANI: Culturally-Nuanced Visual Storytelling Pipeline for Non-Western Cultures

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

  • 9 authors
·
Oct 25, 2024

Enhancing Multilingual Information Retrieval in Mixed Human Resources Environments: A RAG Model Implementation for Multicultural Enterprise

The advent of Large Language Models has revolutionized information retrieval, ushering in a new era of expansive knowledge accessibility. While these models excel in providing open-world knowledge, effectively extracting answers in diverse linguistic environments with varying levels of literacy remains a formidable challenge. Retrieval Augmented Generation (RAG) emerges as a promising solution, bridging the gap between information availability and multilingual comprehension. However, deploying RAG models in real-world scenarios demands careful consideration of various factors. This paper addresses the critical challenges associated with implementing RAG models in multicultural environments. We delve into essential considerations, including data feeding strategies, timely updates, mitigation of hallucinations, prevention of erroneous responses, and optimization of delivery speed. Our work involves the integration of a diverse array of tools, meticulously combined to facilitate the seamless adoption of RAG models across languages and literacy levels within a multicultural organizational context. Through strategic tweaks in our approaches, we achieve not only effectiveness but also efficiency, ensuring the accelerated and accurate delivery of information in a manner that is tailored to the unique requirements of multilingual and multicultural settings.

  • 1 authors
·
Jan 2, 2024

Hanfu-Bench: A Multimodal Benchmark on Cross-Temporal Cultural Understanding and Transcreation

Culture is a rich and dynamic domain that evolves across both geography and time. However, existing studies on cultural understanding with vision-language models (VLMs) primarily emphasize geographic diversity, often overlooking the critical temporal dimensions. To bridge this gap, we introduce Hanfu-Bench, a novel, expert-curated multimodal dataset. Hanfu, a traditional garment spanning ancient Chinese dynasties, serves as a representative cultural heritage that reflects the profound temporal aspects of Chinese culture while remaining highly popular in Chinese contemporary society. Hanfu-Bench comprises two core tasks: cultural visual understanding and cultural image transcreation.The former task examines temporal-cultural feature recognition based on single- or multi-image inputs through multiple-choice visual question answering, while the latter focuses on transforming traditional attire into modern designs through cultural element inheritance and modern context adaptation. Our evaluation shows that closed VLMs perform comparably to non-experts on visual cutural understanding but fall short by 10\% to human experts, while open VLMs lags further behind non-experts. For the transcreation task, multi-faceted human evaluation indicates that the best-performing model achieves a success rate of only 42\%. Our benchmark provides an essential testbed, revealing significant challenges in this new direction of temporal cultural understanding and creative adaptation.

  • 6 authors
·
Jun 2, 2025 2

MELLA: Bridging Linguistic Capability and Cultural Groundedness for Low-Resource Language MLLMs

Multimodal Large Language Models (MLLMs) have shown remarkable performance in high-resource languages. However, their effectiveness diminishes significantly in the contexts of low-resource languages. Current multilingual enhancement methods are often limited to text modality or rely solely on machine translation. While such approaches help models acquire basic linguistic capabilities and produce "thin descriptions", they neglect the importance of multimodal informativeness and cultural groundedness, both of which are crucial for serving low-resource language users effectively. To bridge this gap, in this study, we identify two significant objectives for a truly effective MLLM in low-resource language settings, namely 1) linguistic capability and 2) cultural groundedness, placing special emphasis on cultural awareness. To achieve these dual objectives, we propose a dual-source strategy that guides the collection of data tailored to each goal, sourcing native web alt-text for culture and MLLM-generated captions for linguistics. As a concrete implementation, we introduce MELLA, a multimodal, multilingual dataset. Experiment results show that after fine-tuning on MELLA, there is a general performance improvement for the eight languages on various MLLM backbones, with models producing "thick descriptions". We verify that the performance gains are from both cultural knowledge enhancement and linguistic capability enhancement. Our dataset can be found at https://opendatalab.com/applyMultilingualCorpus.

  • 7 authors
·
Aug 7, 2025 2